The creation of the agency logo My Morocco Travel comes at the time of preparation for the launch of its activity in the market, a market that is highly competitive and even saturated in the red city. The graphic chart was then an excellent way to differentiate itself from the very first step.
The values to convey primordially by the logo are the expertise of the agency, authentic and high-end services, the diversity of its destinations and its fields of expertise. All these and many others should be seen at first glance by checking the logo of the agency.
The realized emblem for the agency logo My Morocco Travel was inspired from popular decorative motifs of Moroccan handicrafts. These motifs were arranged in a circle with different colors to reflect the diversity and the multitude of services offered by the agency. Typography choices were, in turn, chosen because of its very young, dynamic and above all legible appearance.
The colors applied at the agency's logo are almost all secondary colors except the color blue which was used to bring out the traditional and authentic side of the agency. The other three colors chosen reflect for its part the dynamism, innovation and uniqueness of services offered by the agency
The graphic charter of the agency My Morocco Travel was presented on all company communications materials namely website, brochure, calendars, business card, letterhead, stamp, business case and many others.