Inspired by the Breton culture, Mam Goz creperie in Morocco wishes to propose a new concept of exotic savory and sweet pancakes. The first thing to do was to create a graphic charter of the pancake which goes along with the rich and authentic culture of this region, while taking into account the needs of the public they aim to reach. Taktil Communication was then delivered to a historical review which allowed its team to enrich the knowledge and transforming skills hoping to create the perfect logo for Mam Goz.
We have managed to create a logo to the image of the shop. The logo created for the creperie Mam Goz had to reflect the spirit of both vintage and trendy ambience which characterizes the shop. Taktil communication has managed to create a logo to the image of the shop that could seduce a wide clientele.
Just like the interior design of the creperie and the vintage spirit it reveals, graphic charter of Mam Goz reflects both elegance and usability. The logo reflects perfectly the previously mentioned values and refers to the Breton culture which constitutes the main inspiration that guided us in the process of creating this logo.
The emblem of the logo refers to the authentic Breton's woman, this lady could be a grandmother, as suggested by the name of the shop, who has a wide knowledge and the magic to prepare delicious traditional Breton crepes. The resumption of this emblematic figure in the history of the Breton crêpe aims to recall the original concept proposed by Mam Goz which is bringing unique expertise and tends to anchor it in the daily consumption of Moroccans
The main advantage of Mam Goz logo is the way it can fit perfectly to every kind of colors we have chosen. Our graphic designers have opted for sober colors including beige and black in order to keep alive this shade of authenticity and vintage side of the creperie.
The appearance of Mam Goz's graphic charter was made on the following media: Website, shop sign, cups, t-shirts, business cards, envelope and menu cards.