The logo of Evalia is inspired essentially from educational and pedagogical services that Evalia offers to the benefit of the administrative employees and trainees with learning difficulties. The visual identity on which the institution has decided to structure its communication strategy is has taken the form of a Ҩ perfectly reflecting all aspects found in Evalia.
The owners of Evalia have clearly expressed their desire to have a remarkable logo, easily identifiable and especially a reflection to better convey the image of the institution to be aligned to the values of the institution, they have set as a fundamental condition to convey their motto that allow administrative employees and trainees to browse to an unlimited learning horizon.
Our graphic studio team has developed a graphic charter and various proposals for our customer in order to choose the logo that is closest to the desired model. We have subsequently created a sign in the form of Ҩ in bright colors renowned for their dominant wavelength namely red-orange and yellow.
We have opted for bright and clear colors having a low saturation and hence have been chosen these colors for their shades that could reflect the dominant philosophy of education as a tool that allows individuals of all ages to acquire the basic skills to better meet their needs for cultural and intellectual development.
Recognizing the potential impact of visual and artistic aspect of the logo on the success of the mission, our team composed of skilled and creative graphic designers has made sure that the visual identity of Evalia institution is perfectly consistent with the term "school" that goes beyond the teaching of reading, writing and calculation. The final choice of the logo has been well designed with elegant coherence between form and color. The logo creation tools that we used are very complete and allow original creations.
Aware of the fact that the choice of the color of a visual identity could affect the performance of a company in the long term in general, we have taken such care to determine the colors that are associated with the basic concept of the Evalia establishment by reflecting its liveliness and responsiveness. The colors for which we opted at the end are renowned for their dominant wavelength namely red-orange and yellow.
We have created a well-designed graphic charter in order to leave enough freedom and therefore constitute a flexible meta-rule. The emblem of the logo allows the declination of all the following media: website, sign, business cards, letterhead, envelope and so on.