The purpose of the Logo creation was all about the distinguishing that the BND Company was looking for in order to create a visual identity to the various services it offers. The company hoped to create a logo that represents its purpose and values and that will allow it to become known in the Guinean market that is still modest in terms of communication and information technology.
BND Systems wanted, through its logo, convey the image of a professional company that guarantees high-level interventions with a constant watch on market innovations, while being flexible and responsive to any customer demand more and more demanding.
After studying the company, its business and its environment, our graphic designer began with the establishment of a sketch showing the head of an owl with eyes wide open, which was chosen to represent the intelligence capability of the company, its high intuition and the ability to perceive what others do not notice. Also, this animal which signified in ancient times the announcement of an imminent event can now be interpreted as a time of significant transition.
The colors chosen for the logo of the company BND Systems are two opposite colors: Blue and Orange. This mixture refers at a time to creativity, security, communication and optimism conveyed by the color orange and wisdom, serenity, truth, loyalty and professionalism shown by the blue color; a sense that the company wants to convey.
The graphic charter of the company BMD Systems was made from the visual identity created and who can implement various communication media such as website, business card, brochure, letterhead paper and signs.