When the owners of Al Moajil Cars agency contacted us, they had just started their activity in Marrakech, they owned all the advantages in their side to succeed in this market the only thing missing is how to promote their brand and communicate about the services provided. It was absolutely necessary to fill this flagrant lack of communication media through the implementation of a digital strategy developed and well thought out.
Indeed, the need for an overall web marketing strategy beginning with the design of a suitable web solution was strongly required from the beginning of the collaboration. We thought of a visual identity matching the luxury products offered by the agency.
Al Moajil Cars is a luxury car rental agency with or without driver which has opted for our strategy and required an action plan divided into several stages, a website that meets the standards of new technologies, modern and simple was the first thing to do.
Al Moajil Cars is a company that has made up a major investment to build a park that consists of new luxury vehicles that impress with their style all ages. This park of prestigious vehicles combines at the same time luxury and ruggedness. The owners had thought of every detail except the communication strategy that would allow them to enter this market.
The layouts of the website were developed reflecting the luxurious image of the agency who wishes to convey this concept as main idea characterizing its activity to its clients looking for prestigious vehicles and professionalism. The general graphic design of the website is refined thereby enabling convenient and easy navigation even for people with rudimentary knowledge in the web.
Today, 50% of cell internet users go online mostly using their phones, Al Moajil has opted for a mobile version adapted to different screen sizes using all kind of support to increase its visibility on the web. There are numerous customers who, since the launch of this version, have made the booking via the mobile.
The site structure is much clarified, organized in a way to facilitate access to booking and consulting cars. Bookings can be made online with the ability to check real-time availability. Each section represents a service of the agency that allows navigation more pleasant
All pages of the website were created using very developed tools such as HTML5 and CSS, wordpress, which will eventually allow the interconnection with other programs. These tools provide an effective website at the level of online and offline navigation.